CRAFTING DIGITAL GOODS SINCE 2019

LENNA

HUA

I turn messy journeys into clear flows, usable IA, and evidence-based improvements from moderated tests to synthesis and recommendations.

SCROLL

I'm a junior UX designer who believes good design starts with understanding people their goals, frustrations, and the messy journeys they take to get things done.

My approach is research-driven and systems-minded. I love digging into information architecture, running moderated usability tests, and turning qualitative insights into clear, evidence-based design decisions.
Before UX, I worked in visual design and motion graphics, which gave me an eye for hierarchy, storytelling, and thoughtful interface design. Now I combine those visual skills with a deep commitment to usability and user research.

Experience Designer (Visual & Event)

TGH Trade & Service

2022 — 2025

• Led client discovery conversations to gather business goals, audience needs, and project constraints, translating insights into structured experience strategies.

• Synthesized qualitative stakeholder input and contextual limitations to guide design direction and decision-making.

• Presented concepts and rationale through clear storytelling, iterating solutions based on feedback and evolving requirements.

Experience Designer (Visual & Event)

TGH Trade & Service

2022 — 2025

• Supported live event setup and execution, contributing to end-to-end attendee journey management

• Produced digital marketing materials including visual design, animation, and video production across platforms

• Collaborated with planners, marketers, and production teams to deliver cohesive end-to-end audience experiences

Graphic Designer / Visual Designer

7 Millions Store

2020

• Designed print and digital assets for apparel collections and branding

• Supported visual consistency across marketing materials and production workflows

Event Production Assistant & Floral Support

Floral Werx · Eroupe Elegance

2025 - 2026

• Designed visual systems, motion assets, and spatial concepts for weddings, live events, and brand campaigns

• Produced digital marketing materials including visual design, animation, and video production across platforms

• Collaborated with planners, marketers, and production teams to deliver cohesive end-to-end audience experiences

Event Production Assistant & Floral Support

Floral Werx · Eroupe Elegance

2025 - 2026

• Supported live event setup and execution, contributing to end-to-end attendee journey management

• Assisted with spatial arrangement and visual consistency across event touchpoints

• Adapted to real-time changes during live events to maintain smooth participant flow

User Experience Design

Humber College

2025 - 2026

Applied user-centered design (UCD), user research, wireframing, prototyping, and usability testing to develop data-driven digital solutions.

User Experience Design

Humber College

2025 - 2026

Supported live event setup and execution, contributing to end-to-end attendee journey management

Event Management

Seneca Polytechnique

2024 - 2025

Supported event planning, logistics coordination, and on-site execution while contributing to creative concept development and spatial experience design.

Bachelor in Graphic Design

Hoa Sen University

2019 — 2023

Built strong foundations in design principles and media production, including scriptwriting, storyboarding, UX fundamentals, and user experience design.

Looking to start a project or you need consultation? Feel free to contact me.